Lead Instructional Designer & Learning Experience Strategist
Canvas LMS, Articulate 360, Figma, Miro, Adobe Creative Cloud, Microsoft Office Products, WCAG 2.1 AA
I was brought in to design a Professional Learning course, but early discovery revealed a systemic problem: the complex enterprise organization lacked a scalable learning development infrastructure. Juggling multiple priorities, I expanded the scope into a dual-track project—launching the flagship learning program while simultaneously architecting a modular instructional design system, workflow, and governance model. This initiative reduced future development time by ~70%, ensured strict WCAG 2.1 AA compliance, and allowed me to mentor junior designers and share best practices to raise the bar across the entire L&D team.
⚠️ NDA: Visual deliverables are confidential. This case study describes processes, instructional decisions, and measurable outcomes without reproducing proprietary enterprise assets.
The organization had brilliant Subject Matter Experts (SMEs) but no scalable instructional design system.
Each course was built independently from scratch, resulting in inconsistent instructional patterns, duplicated effort, and painfully slow development cycles. Furthermore, although accessibility (WCAG 2.1 AA) was a core value, it was applied inconsistently as an afterthought during the QA review stage rather than being embedded proactively into the design process.
The strategic question that reframed the project was: "If we solve only this one course, what happens to the next one?" To ensure we aligned learning solutions with long-term business needs, I ran the project as a dual-track initiative:
Track 1: Design and develop the flagship UDL course under real enterprise constraints.
Track 2: Build the underlying learning development system in parallel.
This ensured the framework was not theoretical, it was stress-tested and validated through live production, allowing me to adapt gracefully as priorities shifted.
Before storyboarding any content, I partnered with stakeholders and business leaders to conduct a workflow audit: reviewing existing course assets, interviewing cross-functional team members, and mapping the current instructional development process end-to-end.
No Unified Standards: The organization lacked a shared "source of truth" or unified asset library for how an eLearning module should look, feel, or be structured. Each instructional designer and facilitator had developed personal conventions that weren't documented or easily transferable.
Accessibility Bottlenecks: WCAG compliance was a stated value, but it wasn't systematically built into the development process. Accessibility decisions were being made case-by-case.
Wasted Capacity: The time spent on formatting and resolving visual inconsistencies across modules was consuming a disproportionate share of capacity—time that should have been spent partnering with SMEs to define performance needs and write strong behavioral outcomes.
Rather than building the framework first and the course second, I ran both tracks in parallel. Every instructional design decision made for the flagship course also became a decision about the organization's new enterprise standard.
The course needed to teach Universal Design for Learning to an audience of adult learners who ranged widely in their prior knowledge and tech comfort. A course about UDL needed to embody UDL. That meant developing multi-modal learning solutions: multiple means of representation, flexible pathways through the content, and assessments that measured genuine behavioral understanding rather than simple recall.
Visually, the course used a brand-aligned, clean, high-contrast design system. Every interactive element was keyboard-navigable, and accessible color combinations strictly met WCAG 2.1 AA contrast ratios. Alt text was applied systematically. The visual design wasn't just aesthetically considered; it was structurally accessible.
The system I built alongside the course served to raise the bar across the entire L&D team. It had three components:
Component Library: A set of reusable, WCAG-aligned instructional building blocks (text + image layouts, scenario structures, knowledge checks, and interactive patterns). Each component was documented with usage guidelines outlining how it connects to learning objectives. I created a Canvas Course Template to be copied and edited for future courses, including a "designer/instructor-view only" module containing all approved design assets.
Development Workflow: A standardized process map from SME content intake to final QA, with defined handoff points. This served as a single source of truth for brief templates, QA checklists, and version control.
Governance & Mentorship Documentation: A living style guide covering accessibility standards, voice and tone, and component update protocols. I actively used this documentation to share best practices and mentor junior designers, ensuring the L&D team could sustain and scale the system independently.
WCAG at the Component Level: Accessibility was embedded into every reusable component, shifting compliance from a cumbersome QA step to a baseline system constraint.
Maintainability over Feature Richness: I prioritized long-term maintainability, enabling non-technical staff and facilitators to sustain and update courses independently.
Miro for SME Collaboration: Chosen to reduce cross-functional friction and ensure active, seamless partnership with SMEs and business leaders during the storyboarding phase.
The PL eLearning Course: A multi-module Canvas course with a clean layout and clear visual hierarchy that guided learners through conceptual content, scenario-based practice, and reflection prompts. Interactive elements included accordion structures for optional depth and embedded knowledge checks with explanatory feedback.
The Component Library: Organized by content type. Each component had a "do / don't" annotation layer. Color and contrast documentation was embedded directly in the file.
The Development Workflow: A visual process flowchart from SME brief to launch, ensuring that all future learning solutions stay aligned with business needs.
Successfully launched the organization's flagship learning program, unblocking an initiative that had been stalled due to infrastructure gaps.
Established a reference architecture now used for all subsequent multi-modal course development across the enterprise.
~70% reduction in development time for future courses using the new design system.
80% improvement in instructional consistency across their learning portfolio.
The system is the deliverable: The highest impact was not just the single course, but the scalable infrastructure that enabled all future multi-modal learning solutions.
Accessibility only scales when it is embedded: Moving WCAG compliance into the component layer eliminated downstream rework and ensured all learning products were clean and accessible by design.
Design for continuity, not just delivery: Every decision prioritized maintainability and clarity for the L&D teams and facilitators who would inherit the system later.