Educational Podcasting Platform for Schools

Discovery and Research

I led learner and stakeholder research through surveys, educator interviews, and focus groups across K–12 and higher education contexts. The research revealed that educators needed clarity and confidence more than customization or advanced controls.

Based on these findings, I made a strategic decision to:

• Favor bite-sized onboarding over long-form training

• Design for multi-device access, acknowledging fragmented educator schedules

• Delay advanced features until engagement metrics validated readiness

Product Goals & Success Metrics

Key Product Decisions

Based on research insights and early usage data, I made several intentional product tradeoffs that directly shaped adoption and engagement outcomes:

• Bite-sized learning design to reduce cognitive load and increase course completion

• Responsive-first delivery to support mobile and tablet usage

• Community sharing features to encourage peer learning and content reuse

• Analytics-driven iteration, using engagement and UGC as core success metrics

These decisions were revisited continuously through agile sprints and usability testing.

Design & Experience

I established the visual and interaction design system for both the web app and the eLearning experience, ensuring brand consistency while adapting tone for different audiences.

One notable design iteration came from usability testing: while the public-facing product leaned into playful, family-friendly visuals, educators responded more positively to a more mature, professional aesthetic within the learning course. I adjusted the visual language accordingly, replacing some illustrated elements with real-life mentor guidance while maintaining brand coherence. Accessibility and inclusion were treated as product requirements, with WCAG-aligned patterns, multilingual UX, and age-appropriate safeguards built into the platform from the start.

Development & Delivery

For the educator course, I selected Articulate Rise 360 over more customizable tools in order to prioritize responsiveness, speed of iteration, and ease of use for long-form content. This decision aligned with research findings that favored accessibility and flexibility over deep personalization.

To support real-world classroom use, I also designed downloadable job aids including:

• Step-by-step podcasting workflows

• Classroom-ready checklists

• Assessment rubrics and templates

These artifacts reduced friction and supported offline adoption

Outcomes & Impact

The platform achieved both adoption and recognition milestones:

• +25% engagement in pilot programs after UX and onboarding improvements

• Increased educator-generated content and classroom usage

• Adoption across K–12 and higher education institutions in Europe

• 2× 1st Prize winner in international EdTech startup competitions

• Awarded a full-tuition scholarship from Babson College for Startup & Business Management

• The product was also featured in major national press outlets, including La Vanguardia, Magisnet, and multiple universities.

Press Recognition

Here are a few national newspapers and magazines in Spanish that featured the project:

Leadership & Stakeholder Management 

As founder and Product Manager, I led cross-functional teams of engineers, educators, and designers through agile delivery cycles. I managed roadmap prioritization, budget considerations, stakeholder communication, and external partnerships.

I also represented the product publicly, pitching to juries, investors, and institutional partners, and personally presented the project in multiple international competitions.

Reflections & Learnings

This project reinforced that adoption is a product problem, not a training problem. Clear success metrics, early user validation, and the discipline to defer features were critical to reducing risk and accelerating learning.

If restarting today, I would:

• Validate monetization and pricing earlier

• Decouple onboarding content from core tooling sooner

• Introduce structured experimentation frameworks earlier in the roadmap

Leading this product as both a manager and a hands-on builder gave me a holistic, end-to-end view of how strategy, design, technology, and learning outcomes intersect. Being close to execution (while maintaining an eagle-eye perspective on goals, constraints, and tradeoffs) strengthened my ability to make faster, higher-quality product decisions. This dual perspective helped me anticipate downstream impacts, align teams around shared priorities, and balance long-term vision with practical delivery. It’s an approach I continue to apply when building and scaling complex, human-centered products.