Behavioral Designer & Content Strategist
Inclusive Design & Employee Wellbeing
Canva, Google Workspace, Behavioral Research
I designed a high-velocity animated micro-learning experience to mitigate the two most significant risks of remote work: social isolation and sedentary behavior. By focusing on low-barrier interventions, I created a scalable content asset that promotes healthy work habits without requiring external equipment or high financial investment.
1. Needs Assessment & Performance Analysis
Before designing, I conducted an Environmental Analysis of the most common WFH friction points. I prioritized "Isolation" and "Sedentary Habits" as the two levers that, when moved, have the highest impact on employee retention and performance. I utilized an Action Map to ensure every slide led to a specific, real-world behavior change.
2. Visual Communication & Mood Strategy
To combat "Zoom Fatigue," I designed a visual theme rooted in Restorative Color Theory.
Palette: Used harmonious tones to evoke calm and focus, rather than the high-stimulus "alert" colors often found in productivity tools.
Typography: Selected high-legibility sans-serif fonts to reduce ocular strain for users already spending 8+ hours on screens.
3. Motion Design for Engagement
I applied subtle Motion Graphics to guide the user’s eye through the narrative flow. By keeping animations purposeful rather than decorative, I ensured that the motion served the "Information Architecture" rather than distracting from it.
The best design is invisible. By creating content that is inclusive of people without "home gyms" or walkable neighborhoods, I ensured the highest possible "Total Addressable Audience" for the intervention.
This project was developed within a global Community of Practice, drawing inspiration from the motion design patterns of fellow creator SnowPoCanvaEnglish. By adapting and iterating on established visual frameworks, I was able to focus on the behavioral layer of the content, proving that the best instructional materials are often built through collaborative inspiration and ethical attribution.