Aina Serra | Learning Systems Architect & Design

Hi! I'm Aina,

a bilingual award-winning Learning Experience Designer & Developer

I’ve spent my career where human behavior, education, and design intersect: from physical classrooms to global, digital-first enterprise teams. I specialize in designing multi-modal learning experiences, interactive software simulations, and digital adoption content.

My goal is simple: partner with experts to transform complex information into engaging learning experiences that help people learn and grow with confidence.

By the Numbers

+25%

Increase in Behavioral Consistency

+20k

Impacted Learners

+70%

Reduction in Dev Cycle Time

100%

Component Reusability Across Teams

Featured Work

Performance-Driven Onboarding: Behavioral Simulation

Engineered an interactive, scenario-based eLearning module in Articulate Storyline 360 to optimize workforce onboarding. Designed behavioral readiness loops and multimedia elements that increased employee consistency and confidence by 25% prior to live customer engagement.

See Case Study

Enterprise Learning Frameworks & Digital Assets

Pivoted an ad-hoc course production process into a unified instructional framework. Developed reusable digital assets and governance standards that slashed future development cycles by 70% while ensuring strict WCAG 2.1 AA accessibility for large-scale process implementations.

See Case Study

Multi-Modal Learning Experiences & Content Strategy

Directed the end-to-end digital content strategy for a comprehensive blended learning platform. Translated learner research into a scalable curriculum (self-paced modules, interactive facilitator guides, and visual job aids) that drove a 25% increase in pilot engagement and earned 3 international awards.

See Case Study

My Approach

Future-Driven, Human-Focused

End-to-End Ownership

I design and lead learning solutions from discovery to delivery. I partner with stakeholders and SMEs to translate complex business needs and systems into clear, measurable outcomes.

Visual Communication

I use visual design, multimedia production, and tools like Articulate 360 and Figma to transform highly technical processes into intuitive, interactive experiences that drive global system adoption across time zones and cultures.

Behavioral Science

I apply behavioral science and UX principles to build learning flows that match how people actually think and act under pressure. Less friction, higher retention, real-world execution.

Human-First AI

I integrate AI where it adds systemic value (accelerating digital content production, generating realistic branching scenarios, and scaling personalization) ensuring high-quality learning materials without losing the human touch.

What Colleagues Say

"Having worked with her closely over the years, her record of success—from crafting strategic vision and conducting deep research to executing design, prototyping, and full-scale implementation—brings a rare combination of creativity, technical skill, and strategic insight. [...] her commitment to mentoring teams and fostering early-career talent demonstrates not only leadership but a dedication to long-term excellence and collaboration."

Matt Paradis, Data & Learning Manager

"I had the pleasure of working with Aina during her time at CAST. She is an incredible colleague and team member. Her expertise and dedication are unmatched. She is an exceptional project manager, and ensured that we could reach all of our goals in a timely manner. She brought fresh ideas and warm energy to every meeting. Anyone would be lucky to have Aina on their team!"

Patrice Morrison, Operations Manager

"I had the pleasure of working with Aina on a complex, fast-moving project, and she led with such impressive focus, flexibility, and kindness. She is able to balance multiple strategic priorities, and help a team move forward in uncertainty. As a project manager in this capacity, she guided us content developers with patience and consistency- building strong relationships, listening deeply, and creating a sense of calm and clarity even when timelines are tight. Aina is thoughtful, organized, and detail-oriented-- and she delivers beautiful, clear, high-quality work without losing sight of the bigger picture. She's a true collaborator and a steady, positive force on any team."

Ari Fleisher, Director of Youth Programs

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