Aina Serra | Learning Management & Design

Designing Multi-Modal Learning that Drives Real-World Performance.

I'm Ana Maria, a Senior Instructional Designer and Learning Experience Strategist with 10+ years of global experience designing scalable learning solutions for enterprise, public, and B2B environments. I specialize in turning complex topics into measurable behavioral change through engaging Storyline-based eLearnings, interactive facilitator-led workshops (ILT/VILT), and accessible, multi-modal learning systems.

📍Remote, working globally. No sponsorship required for the US and Europe (dual citizen).

As Seen In

Center on Inclusive Technology & Education Systems

Strategic Pillars

Future-Driven, Human-Focused

End-to-End Instructional Design

I design and lead learning solutions from discovery to delivery. I partner with stakeholders and Subject Matter Experts to translate business needs into clear, measurable outcomes.

Systems Thinking

I build modular, reusable learning systems that scale across teams, products, and institutions, bridging teams so nothing gets lost in handoff. Built to work across disciplines, time zones, and cultures.

Behavioral Science & UX

I apply behavioral science and UX principles to reduce friction, improve engagement, and design learning flows that match how people actually think and act.

AI Integration

I integrate AI where it adds real value, supporting personalization, safety, automation, and scalability. My focus is AI that is embedded in the system, not just added as a feature.

Featured Work

Performance-Driven Onboarding: Storyline 360 Behavioral Simulation

Designed an interactive, scenario-based eLearning module in Articulate Storyline 360 to optimize workforce onboarding. Partnering closely with Subject Matter Experts and business leaders to identify skills gaps, I designed behavioral readiness loops that increased employee behavioral consistency and confidence by 25% prior to live customer engagement

See Case Study

Enterprise Learning Architecture & Accessible ID

Pivoted a single-course engagement into a scalable, unified instructional framework for complex enterprise clients. Architected modular design systems that standardized learning production and slashed development cycles, while ensuring strict WCAG 2.1 AA accessibility by design."

See Case Study

Multi-Modal Learning Ecosystem: 0→1

Directed the end-to-end instructional strategy for a comprehensive blended learning platform. Translated deep learner research into a scalable curriculum that included self-paced digital courses, facilitator guides, and job aids, driving a 25% increase in pilot engagement

See Case Study

By The Numbers

Inductry Honors & Awards

+10

Years Creating Learning Experiences

+40%

Reduction in Dev Cycle Time

+15k

Impacted Learners

Awards

Build4Good

AI & UX Mentor '24

Selected as UX/UI Design Mentor in New America's Build4Good AI Hackathon.

StartUB!

Founder & Venture 1st winner '22

Winner among emerging national founders and product teams.

Babson College

Venture Excellence Scholarship '22

Full-tuition scholarship awarded for strategic learning development.

Explorer by Santander

Venture 1st winner '22

Recognized for innovative EdTech development among 1,500+ global entries.

Open University of Catalonia

Semifinalist '22

One of eight semifinalists selected from over 300 national projects with Edtech product.

Barcenola University

Honors '21

Awarded during my Master’s in digital product development for leadership and quality of work.

Kind Words from People I’ve Worked With

"Having worked with her closely over the years, her record of success—from crafting strategic vision and conducting deep research to executing design, prototyping, and full-scale implementation—brings a rare combination of creativity, technical skill, and strategic insight. Not to mention her achievements, including multiple first-place wins in international competitions and recognition among the top global startup initiatives, speak volumes about their impact and innovation. Moreover, her commitment to mentoring teams and fostering early-career talent demonstrates not only leadership but a dedication to long-term excellence and collaboration. Whatever it takes, you want her on your team!"

Matt Paradis, Data & Learning Manager

"I had the pleasure of working with Aina during her time at CAST. She is an incredible colleague and team member. Her expertise and dedication are unmatched. She is an exceptional project manager, and ensured that we could reach all of our goals in a timely manner. She brought fresh ideas and warm energy to every meeting. Anyone would be lucky to have Aina on their team!"

Patrice Morrison, Operations Manager

"I had the pleasure of working with Aina on a complex, fast-moving project, and she led with such impressive focus, flexibility, and kindness. She is able to balance multiple strategic priorities, and help a team move forward in uncertainty. As a project manager in this capacity, she guided us content developers with patience and consistency- building strong relationships, listening deeply, and creating a sense of calm and clarity even when timelines are tight. Aina is thoughtful, organized, and detail-oriented-- and she delivers beautiful, clear, high-quality work without losing sight of the bigger picture. She's a true collaborator and a steady, positive force on any team."

Ari Fleisher, Director of Youth Programs

Ready to build what's next?

I partner with organizations ready to turn learning into a measurable driver of performance, adoption, and growth. If you're building something that needs to be intuitive, inclusive, and AI-ready, let's talk.

Get in touch!

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